Notably, these last two categories are unique because they are also better served live than “on-demand”. But it can also be informative, like news or sports. This can be either fake (fiction, dramas or comedies) or real (reality and documentaries). Even though I can’t prove it, I know that Netflix leads in “distinct streaming days per month” among the streamers. For the “Netflix is TV” crowd, Netflix replaces turning on the cable box as “TV”. They’re the first in the streaming wars, because they’ve built that habit in a huge number of customers in America and around the globe.
Or continue bingeing whatever bingeable show they watched the night prior.Īnd yes, Netflix is a deliberate choice.
PEACOCK LIVE TV TV
Remember, according to the best TV analysis, 76% of viewing is linear/cable/broadcast/satellite, and only 25% is streaming.) For many folks, the habit is to sit down, turn on a Roku (or similar device), then go to Netflix, and scroll endlessly. (Though, ironically, my habit is actually still the average consumption in America. I only interrupt this habit for certain streaming shows–Disney+ usually–or sports (which is why I don’t cut the cord).īut I’m not egotistical enough to believe my TV habit is representative of America. In my case–a non-cord cutter–it’s to switch to the DVR to see what is on. It’s the end of the day, and they sit on the couch.
Why is this so predictive? Well, think of a customer’s TV habit. Both numbers are useful, but if you gave me a choice, I’d opt for the former. And on and on.įocusing on “unique viewing days per month” in many ways is a better predictor of retention than total usage. Or rank folks by how many days they stream per month. And once we have this level of granularity, we could cut the data all sorts of ways. Even better would be to know how many folks watch a given streamer every week. In other words, over a six month span, how many customers used a service in a given month. But you know what would be even better? The metric of how many monthly users who were active for multiple months in a row. Netflix’s Best Metric and “Breaking the TV Habit”Ī metric I beg for fairly often on this website is “monthly active users”, the percentage of all paying subscribers who watch a streamer in a given month. Let’s explain that and then decide if this was good or bad. With these latest moves, Peacock is trying to “become the TV habit” for millions of Americans. Toss in shutting down the first major sports channel by the end of the year, and Peacock is definitely making moves. ) Wow! That’s even bigger than I expected. (With tons of documentaries, some original reality shows and re-runs of Raw and Smackdown. No, they went all in and bought the rights for five years to the WWE Network, WWE’s streaming platform that delivers their pay-per-view events for a monthly fee. When I first read the Peacock-WWE headline, I assumed they had bought the rights to Raw, the Monday night telecast of the WWE. ( Sign up for my newsletter to get my column and streaming ratings report delivered to your inbox.) Most Important Story of the Week – Peacock Acquires WWE Network, While Shutting Down NBCSN This week was Peacock’s turn to step into the spotlight and throw down not just one, but two big entertainment stories. HBO Max has actually done that a few times, and so has Netflix and Disney+. It’s rare– though not as rare as it seems–for a company to compete not just for the top spot in my weekly judgement of the most important story in entertainment, but to have two different stories compete.
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